I’m West. I’m a NYC-based designer with a background in motion, illustration, and brand, now focused on performance-driven creative for modern growth teams. I’ve worked across commercial, startup, and nonprofit contexts, translating complex messaging (especially in AI and enterprise spaces) into clear, conversion-minded creative systems spanning landing pages, paid social, email, event campaigns, and executive storytelling. I’m comfortable moving between strategy and hands-on execution, and I’ve led creative operations and supported teams by building templates, systems, and repeatable workflows. I also use AI-assisted tools in Adobe and Figma to accelerate iteration and production while keeping creative judgment in the driver’s seat.

Let’s collaborate — westcahall@gmail.com