Section is an edtech company that evolved into an AI-first, enterprise-focused business. I joined as a motion designer and grew into a senior brand and UX role, eventually leading a full brand evolution and owning performance-driven creative systems across campaigns, events, landing pages, email, and executive presentations.
My role sat at the intersection of brand, growth, and creative operations: translating complex AI and enterprise concepts into clear, scalable design systems that could perform across channels while supporting a high volume of work with a lean team.
Brand refresh
As Section shifted toward AI and enterprise audiences, the existing brand no longer reflected who we were or where we were going. I led the evolution of the visual identity, defining a more confident, flexible system while preserving continuity with the original brand.
This work included updates to typography, color, imagery, and layout principles, as well as the creation of reusable templates for marketing, events, and executive communications. The goal was not just a refreshed look, but a system that could adapt across contexts — from paid campaigns to keynote decks — without constant reinvention.
Campaigns & Events
For major events and campaign moments, I designed core visual concepts and extended them across event imagery, social assets, landing pages, and email, ensuring cohesion from first impression through follow-up.
Campaign Promotion & Conversion
Promotional creative spanning data storytelling and sales moments, including custom infographics for an annual report and an integrated Prime Day campaign. The work focuses on translating information into clear visual narratives while adapting tone and urgency to different campaign goals.
Executive & Enterprise Communication
I designed presentation systems and decks for live lectures, workshops, and executive audiences, translating complex ideas into structured, accessible visual narratives.
